PROFESSIONAL EXPERIENCE

Creative Coordinator                                                                                                      February 2018-Present

Sips by

  • Conceptualizes and creates marketing video and blog content

  • Builds an influencer marketing program from 4 to 200+ YouTube creators

  • Copy edits and proofreads colleagues' work

  • Created Twitter content calendar, and curated and produced regular content, doubling impressions and growing followers by 20% over two months

Video Producer                                                                                                                  August 2017-Present

Client list includes: Piquant Post, Darby Smart Inc., Central Presbyterian Church

  • Conceptualizes video marketing campaigns

  • Shoots and edits marketing video

  • Conducts interviews and shoot b-roll for social media videos

Digital Media Specialist                                                                                          May 2018-December 2018

GoRead.com & Rebel Press

  • Conceptualized and created upper and mid funnel marketing videos, blog postings, and quizzes

  • Worked with clients to create and implement video marketing strategies

  • Shot and edited video courses

  • Proofread assigned communications

  • Video views in Facebook ad campaign led to the generation of lookalike and retargeting ads capturing qualified leads at roughly $1.50.​

 

Videographer                                                                                                                 January 2017-May 2017

PALM Marketing, Texas State University                                  

  • Conceived, planned, shot and edited social media videos

  • Completed assigned videos and proposed my own

OTHER RELEVANT EXPERIENCE

Owner                                                                                                                                October 2014-Present

Catfizz Productions

  • Creator of three original web series including writing, producing, directing and shooting

  • Edits with Premiere Pro and implemented visual effects with After Effects

  • Distributes episodes on YouTube, create custom thumbnails and closed captioning, and promoted them on social media

  • Grew YouTube channel to 300+ subscribers, and 20,000+ total views

 

Video Blogger                                                                                                             November 2010-Present

Personal YouTube Channel

  • Creator of engaging, original YouTube content

  • Grew YouTube channel to 4,000+ subscribers, and 560,000+ total views

EDUCATION

Texas State University                                                                                                                           May 2017

School of Journalism and Mass Communication

Emphasis: Electronic Media and Multimedia Production

Overall GPA:  4.0

© 2016 by Christi Kerr

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